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Smith, P. R. 1957-

Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook. - 5th ed., reprinted. - London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011. - xviii, 483 p. : ill. (col.) ; 25 cm.

Index : p. 471-483. Reprint of the 2011 ed.

Includes bibliographical references.

New marketing communications-Branding-Customer relationship management-Customer psychology/ buyer behaviour-Customer communications theory-Marketing communications research-Media buying and planning-Marketing communications agencies -International marketing communications-Marketing communications plan-Marketing communications laws and regulations-Communications tools-Selling and sales management-Advertising-Pr (including viral marketing)-Sponsorship-Sales promotions-Direct mail-Exhibitions and conferences-Merchandising and pos-Packaging-Websites and social media.

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2010045798


Communication in marketing



--Reading book

658.802 / SMI