The Handbook of Strategic Public Relations and Integrated Marketing Communications / Edited by Clarke L. Caywood - 2nd ed. ; Fully rev. & Updated - Maidenhead : McGraw-Hill Professional, c2012. - xviii, 904 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Includes bibliographical references and index

0071767460

GBB1C6038 bnb


Public relations.
Communication in management.
Communication in marketing.



659.2 / HAN

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