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Kotabe, Masaaki.

Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, N.J. : John Wiley & Sons, c2011. - xxiii, 717 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.

"International student version." Instructions to access the software in pocket attached to inside of front cover.

Includes bibliographical references and index.

0470505745 (pbk.) : 9780470505748 (pbk.) :


Export marketing--Management.
International business enterprises--Management.



658.84 / KOT