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George E. Belch.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. - 7th ed. International ed. - Boston : McGraw-Hill/Irwin , 2007 - xxv, 820 p.: col. ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .

Distributer: Bacca.

Includes bibliographical references and index.

9780071105897 0071105891

www.bl.uk

010032919


Michael Belch.


Advertising.
Sales promotion.
Communication in marketing.

659.1 / BEL