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McGivern, Yvonne.

The Practice of Market Research : An Introduction / Yvonne McGivern. - 3rd ed. - Harlow, England : Prentice Hall/Financial Times, c2009. - xxx, 548 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780273717072 (pbk. : alk. paper)

2008034380


Marketing research--Methodology.
Social sciences--Research--Methodology.

HF5415.2 / .M3827 2009

658.83 / MCG